For digital managers running campaigns on Facebook for a number of clients, between brand managers, VPs, account managers, digital strategists, copywriters and page managers, it had always been very difficult to monitor interaction with fans - we could never tell who had been posting on behalf of the brand!
Often, we'd pick on a comment with wrong grammar and the typical response from the page manager would be, "But that's probably the brand manager who posted this comment!" Needless to say, since we couldn't tell who posted that comment, everyone could go on pointing fingers at each other forever.
There was this one time a well-known glue brand's franchise owner insisted he be on the admin panel for their page, only to post some unrelated ad on the page every now and then regarding jobs for doctors in KSA, confusing every one of us at the digital agency.
It seems that Facebook has finally identified this problem and plans to fix it soon, as I just came across this notification on one of the pages:
Often, we'd pick on a comment with wrong grammar and the typical response from the page manager would be, "But that's probably the brand manager who posted this comment!" Needless to say, since we couldn't tell who posted that comment, everyone could go on pointing fingers at each other forever.
There was this one time a well-known glue brand's franchise owner insisted he be on the admin panel for their page, only to post some unrelated ad on the page every now and then regarding jobs for doctors in KSA, confusing every one of us at the digital agency.
It seems that Facebook has finally identified this problem and plans to fix it soon, as I just came across this notification on one of the pages:
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A little tweak to save page managers countless headaches, yay!
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